Lights

on the Abbey

HEINEKEN ENTREPRISE

AFFLIGEM

 

Reposition the oldest Abbey beer founded in 1074 and support its international launch. The new glassware codes are a reference to the abbey’s architectural heritage but also to the powerful and elegant style of the product itself. The new packagings are available in a variety of 4 different cuvées : Blonde, Tripel, Cuvée Florem and Cuvée Carmin.

Packaging range, new product development

Glassware design (bottle + glass)